Tommy Hilfiger’s Store of the Future
Freelance project in collaboration with Happy Labs, Random Studio and PVH, Q2 2018 – Ongoing

Imagine a world where online and offline shopping are completely connected
Most Notable Results
  • Prolonged original contract with the Store of the Future department with 12 months
  • Started collaborating on a regular basis with the Tommy.com department
  • Conducted over 15 user tests in a lab environment and in stores.
  • Over 1500 products sold online in stores
Observing the user interview in the test lab facilities at Happy Labs
My Responsibilities
  • Project Management
  • User Research
  • Collaborating with many Design Teams
  • Advising on User Strategy
  • Advising on Incremental Improvements
© Tibbe Titulaer